KOLs, KPIs, and the Rise of the AI Marketing Agent: LuvKaizen’s Matt on What Actually Works in Web3 Growth
In this episode of The Blockopedia podcast, LuvKaizen founder and CEO Matt sat down with The Blockopedia’s co founder Mohammad Ahmad Khan to unpack nearly a decade of Web3 marketing experience, from the ICO era's advisory boom to today's KOL campaigns, and to explain why most crypto projects are still spending their marketing budgets on the wrong things entirely.Matt's road into Web3 marketing started almost nine years ago, during the first ICO boom of 2017. Back then, his first agency, KHQ, connected projects raising millions with advisors, a business that naturally evolved into KOL and influencer marketing as the industry's needs shifted. That agency eventually grew into LuvKaizen, a full circle marketing operation spanning strategy, KOL campaigns, PR and, increasingly, AI driven aut...








