Olyseum launches the world’s first experiential NFT platform to strengthen celebrity-fan engagement
Geneva, Switzerland, 28th June, 2021,
Olyseum, a blockchain-powered social ecosystem that rewards fan engagement, is excited to announce that it has launched the world’s first star-led experiential NFT (xNFT) platform.
The platform aims to fundamentally change the landscape of fan engagement by taking NFTs to the next level. Olyseum enables gamified, authentic, and meaningful interactions between celebrities and fans.
More than 30 stars with hundreds of millions of combined social media followers had joined the platform even before its official launch, including Olyseum co-founders Carles Puyol and Andrés Iniesta as well as MotoGP star Jorge Martín, motorcycling icon Toni Bou, and 5-star Michelin chef Eneko Atxa.
Olyseum incentivizes the stars through advertising revenue, sponsorships,...